TPX NEWS: KIDS FROM “DIE ARCHE” INSTITUTION LAUNCH THEIR OWN BEVERAGE
The Arche Limo project aims to teach kids the complete process of creating a product. 100% of the sales will be directed to support the costs of the non-profit organization.
Kids supported by „Die Arche“ Frankfurt with their Arche Limo
By giving the kids the driving position, the Arche Limo project aims to teach them about the complete production process. For the drink development, they got to taste different flavours, and choose the recipe and logo. The group was also advised by tropextrakt’s experts concerning the importance of using natural sugar and colourants sources. The marketing strategies and digital presence were guided by MILK, a brand management and creative design company based in Frankfurt.
Arche Limo samples tasting at tropextrakt
In the next phase, the group of youth visited supermarkets to compare the production costs to the final price of a product. In the final step, the group reached out to prospective commercial partners and retail outlets. “Arche Limo” is available for purchase since July in Frankfurt.
“I would appreciate it if children could feel the success”, said Daniel Schröder, the regional manager of Arche Rhein-Main. The main goals are for the kids to learn about new profession possibilities, and possibly experience the success of launching a product. On June 1st, the first 10,000 bottles of Arche Limo were filled. The expectation is that the money collected from sales can support breakfast and lunch costs for over 400 kids in the Frankfurt branch.
ARCHE LIMO – 100% NATURAL DRINK
WHERE CAN I GET MY ARCHE LIMO?
CONTACT FOR PRESS ENQUIRIES
Ms. Leticia Tavares
Marketing and Public Relations – tropextrakt GmbH
Telephone: +49 69 509543960