GojiLycium barbarium

The happy berry from China

Goji berries (or wolfberry) are an approved element of the traditional Chinese medicine. Not only very tasty, but also incredible healthy, it carries the nickname “happy berry”.

Our offer: Organic juice concentrate | Organic NFC juice | Organic dried | Organic IQF | Powder

Function Description

Goji berries unite nearly all vital nutrients, containing a variety of plant substances that often are not sufficiently included in our common food anymore. The superfruit carries essential fatty and amino acids, and a huge dose of vitamins A, C, E and B. The happy berry is a natural care agent, contributing for a healthy nervous system and an immunity boosting. Further, goji builds up the intestinal flora, helps to detox the body, counteracts pain, and boosts the capacity of the muscular system.

Sensory Description

Texture: juicy, pulpy, creamy

Colour: orange, copper

  • sweet
  • sour
  • bitter
  • salty
  • umami
  • sharp
  • astrigent
  • cooling

Copper and orange coloured. Pronounced aromas of fresh tomatoes, vegetables and black tea define the main notes of the goji juice. Nutty and spicy notes of baked bread and sweet nuances of honey round off the taste experience. Dominantly sweet with an appealing saltiness and pronounced umami, the goji taste remains pleasantly in the end.


Market Potentials

Due to its richness of vital substances and nutrients, goji berries became a trend food. Its taste suits different preferences, making the goji berry an all-rounder that can be used in nearly every food sector. For its function goji is predestined, like guarana, to be applied to premium sport drinks, snacks, or shakes, smoothies, and soft drinks.

Origin and Producer

Goji belongs to the nightshade family, which also includes potato, eggplant, belladonna, chili pepper, and tobacco. tropextrakt obtains the small red superfruits directly from its native country, the faraway China. Nowhere else in the world goji berries develop such fine aromas. Since we included the fruit in our catalogue, more than 10 years ago, we strictly supervise our partners and contracted farmers around not using pesticides.


BRC Food Certificated
ISO 9001
ISO 22000
Organic EU
Organic US

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