GINGER & TURMERIC – WINTER CARE ROOTS

Ginger and Turmeric are roots specially used for winter care. They come from the rhizome (subterranean plant stem) of flowering plants. Their application goes beyond as spices in culinary. Both roots have been used for centuries in natural medicine. Their effects treat a variety of health conditions and symptoms of diseases. For example, inflammation and cough.

Originally from regions of Asia, the benefits of these ingredients are particularly important during winter.  This season brings a special opportunity to advertise products containing ginger and turmeric, such as juices, functional shots, teas, supplements, and many others.

 

ginger and turmeric

Ginger and Turmeric

 

THE MEDICINAL PROPERTIES OF THE WINTER CARE ROOTS

The benefits of ginger are mostly due to the presence of gingerol. This chemical contains antioxidant and anti-inflammatory properties. In the meanwhile, curcumin is the active compound of turmeric. It has similar positive effects in the body.

With the ability of boosting immunity and fighting inflammation, these roots can help alleviate symptoms of colds and flu. Besides that, they help against headaches, to clean off mucus and to keep the body warm. These actions are specially needed during low-temperature days.

In Ayurvedic medicine, turmeric is used in the treatment of various respiratory conditions. Further, it is shown to be effective against runny nose, cough, sinusitis, and sore throats. Ginger also shows similar application and results.

 

SEASONAL OPPORTUNITY FOR GINGER AND TURMERIC MARKETING CAMPAIGNS

Turmeric and ginger are increasingly being recognized by their health benefits. From traditional juices and teas to trendy products such as “Golden Milk” and “Curcuma Latte” or functional shots. It is clear that people are aware of the value of these roots.

To reach the consumers effectively, the active compounds can be explored by their relevance within the time of the year. Ginger and turmeric are winter care roots. Therefore, fall and winter bring a good opportunity to advertise products containing them. Not only to convey their general health benefits, but also their specific positive action during cold seasons.

a cup with golden milk or curcuma latte. Around it we see turmeric, turmeric powder and cinnamon.

Golden Milk / Curcuma Latte

 

TROPEXTRAKT RECOMMENDS GINGER AND TURMERIC

Our offer of ginger includes liquid and powder extracts, unpasteurised puree, and IQF. As for turmeric, we count with liquid and powder extracts, and unpasteurised and NFC purees. These natural ingredients come mainly from Southeast Asia, and organic varieties are also available.

 

Contact us to know more

info@tropextrakt.com   |   +49 (0)69 509543900

 

GINGER IN THE MARKET

Our ginger extracts can be used to give special flavour and power up the functionality of beverages, dairy and confectionary products, and many other applications. Its healthy properties are also popular in food supplements.

 

ginger smoothie
ginger juice
ginger smoothie
ginger juice
ginger fuctional shot
ginger supplement
ginger crystallized candy
ginger icecream
ginger jam
ginger tea
ginger yogurt
ginger cocktail
ginger caramelized candy
ginger soft drink
ginger coffeee
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TURMERIC IN THE MARKET

Products containing turmeric extracts are widely spread in the market. The root can be found in beverages, fruit preparations and nutritional supplements. It gives a spicy taste and natural functionalities to the applications.

 

turmeric juice
turmeric tea
turmeric shot
turmeric supplement
turmeric juice
turmeric honey
turmeric ice cream
turmeric jam
turmeric latte golden milk
turmeric preparation for smoothie
turmeric soda
turmeric spicy
turmeric yogurt
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GINGER & TURMERIC – THE PERFECT DUO

The market also offers many products containing both roots. In this case, the functions and flavours of these ingredients boost each other, creating powerful natural products. Together, ginger and turmeric make the recipe for the perfect winter care product.

 

ginger and turmeric organic juice
ginger and turmeric probiotic yogurt drink
ginger and turmeric ice cream
ginger and turmeric yogurt
ginger and turmeric jam
ginger and turmeric latte golden milk
ginger and turmeric shot
ginger and turmeric supplement
ginger and turmeric tea
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OTHER POWERFUL INGREDIENTS FOR COLD-SEASON CAMPAIGNS

Cold days require special care and attention to health. The consumption of natural ingredients can assist the body’s protection and vitamins’ sourcing. Therefore, many products can find during fall and winter a good chance to reach the consumers.

Zinc, for example, is effective in preventing and reducing cold symptoms. The essential mineral can be found in good amounts in fruits such as guava and pomegranate. Another important component for the body that is to have special attention during winter is vitamin C. Found it in abundance in acerola, it improves immunity, assisting in the body’s defense against viruses and flu.

 

Contact us to know more

info@tropextrakt.com   |   +49 (0)69 509543900

 

SOURCES

Benzie IFF and Wachtel-Galor S: “Herbal Medicine: Biomolecular and Clinical Aspects” (Boca Raton, FL: CRC Press/Taylor & Francis 2011). Available on Herbal Medicine – NCBI Bookshelf (nih.gov)tropextrakt's "facts checked" stamp

 

 

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