GUARANA NATURAL ENERGY – FROM AMAZONIA TO SHELVES AROUND THE WORLD
Guarana natural energy has a history. The discovery of the fruit proceeds the conquest of America. It has stimulating, tonic and aphrodisiac actions. Therefore, the indigenous people considered guarana to be sacred, and a source of long life. Later, it started to be marketed as a medicinal plant.
Currently, guarana is known as a source of natural energy due to its concentration of caffeine. As a result, it is present in several products sold in the Americas and some European countries. Today, consumers are increasingly looking for products with natural ingredients. For this reason, the biggest opportunity for the use of guarana is in the energy drinks industry.
THE FOOD AND BEVERAGE INDUSTRY FOR GUARANA NATURAL ENERGY
Guarana is a natural source of energy due to its concentration of caffeine. In addition, i t has a slightly bitter, astringent and acid flavor. For this reason, it is widely used in the production of carbonated drinks, food supplements, cereal bars, candies, and herbal medicines. However, guarana has a special demand on energy drinks, due to its bioactive compounds. Then, the biggest challenge is to give a good and authentic taste to these products.
A 2020 Mintel research states that 41% of adults in Spain would drink more sports and energy drinks if they had less artificial ingredients. Meanwhile, in China, 45% of consumers claim that there is a lack of flavors available in this type of drinks. Further, t his number rises to 57% considering people between ages 18 and 24.
Above all, for us, the solution is simple: To combine the natural energy of guarana to the distinct taste of an exotic fruit. Then, you can have an innovative product that will stand out in the eyes of your consumer. Not only by its functions, but also its taste. We recommend goji, açai, cupuaçu, acerola, and guanabana.
For this industry, it is also important to consider a natural alternative for sugar. The research by Mintel states that 41% of German adults do not drink energy drinks. The reason is that they have too much sugar. In France, 25% of adults are interested in trying this type of drink with no added sugar. Once again, our diverse offer of exotic fruits can be the perfect alternative.
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BOOMING MARKET FOR ENERGY DRINKS
A 2020 Mintel analysis projects a broadly positive sales forecast for energy drinks in the next five years. Firstly, companies with a well-established energy drinks market, as the USA, can expect a growth. After that, China, Russia, and Mexico are pointed as exciting markets to watch.
THE BENEFITS OF GUARANA FOR THE BODY
Studies had compared guarana to other sources of caffeine. As a result, it is proved that guarana promotes a prolonged stimulating effect. Likewise, it is proved to improve memory performance speed in concentration tasks, and performance on mental arithmetic tasks. Also, guarana has anorectic and antioxidant properties. For this reason, studies show that it affects lipid metabolism and increases basal energy and weight loss. In addition, it can be useful for obesity treatments. Further, catechins and tannins present in guarana seeds protect the body against the effects of free radicals. They also help fighting cardiovascular diseases, diabetes, and accelerated aging. Experimental studies also demonstrate that guarana itself does not result in an adverse effect, in addition to the potential toxicity of caffeine.
GUARANA NATURAL ENERGY EXTRACT: WE GUARANTEE THE BEST QUALITY AND SAFETY
Brazil produces 96% of the world’s production of guarana. For instance, our Brazilian partner Duas Rodas is one of the leading suppliers of natural ingredients in Latin America. The company has numerous certifications attesting their food safety and environment preservation, such as FSSC 22000, Organic, Fair Trade, Kosher and Halal. Together we offer guarana in different forms and standardization for all types of applications.