Mate – Green energy pushes new generation of healthy drinks
In Europe, mate herb is currently setting the trend for a new generation of energy drinks called “Green Energy”. In contrast to artificial or natural caffeine, which is a highly processed product made from coffee, mate is a natural product. Due to the gentle processing, it still contains other ingredients that improve the absorption of caffeine. The yerba mate offered by tropextrakt comes from Brazil and it is produced by Duas Rodas, an international company with nearly 100 years of experience in the gentle production of extracts and essences.
A variety of newly launched mate green energy products entered the market
Insights into the current trends for Mate Green Energy
In our video (in German), our beverage technologists can give you more insights into the current trends and the key success factors when using mate as an ingredient in beverages:
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The taste of the green, unroasted mate, and yerba mate is determined by green herbal aromas reminiscent of green tea and appear slightly bitter and astringent. In soft drinks and juices, mate herb can be combined perfectly with fruit and citrus notes. With its stimulating effect, mate is predestined for use in energy drinks and nutritional supplements. But the distinctive and tasty flavour can also be used for tea or confectionery products such as candies or chocolate.
For future applications we also believe there is a great potential for dairy products. The taste of mate reminds of green tea, which is already very popular as ice cream that is served in sushi bars and exclusive restaurants.