Dragon Fruit – Natural Texture and Colour for Food & Beverages
In the Year of the Dragon, a symbol of good fortune and innovation in Chinese culture, there’s no better time to explore the benefits of using Dragon Fruit in your food and beverage products. Dragon Fruit (Pitaya) offers more than just an outstanding appearance—its vibrant natural colour and unique texture make it an ideal choice for creating products that stand out. If you’re seeking a natural colour for food and beverages or aiming to enhance the natural texture of your offerings, Dragon Fruit is the versatile ingredient you need.
Enhance Mouthfeel with Natural Texture for Food and Beverages
The texture of food and beverages plays a crucial role in how consumers perceive quality and enjoyment. In a market increasingly dominated by ultra-processed foods with overly soft textures, there’s a growing demand for products that deliver a satisfying, natural texture. The subtle, contrasting texture of Dragon Fruit juice or puree with seeds is perfect for enhancing the natural texture of a wide range of products—from beverages and jams to ice creams and desserts.
Consider these insights:
- 79% of Chinese consumers aged 18-59 believe that a dense, heavy texture in ice cream represents high quality.
- 48% of U.S. consumers agree that descriptions of textures make a dessert or confection feel more indulgent.
Source: KuRunData/Mintel, April 2023; Kantar Profiles/Mintel, March 2023, May 2023
Incorporating Dragon Fruit juice or puree with seeds into your products not only improves the mouthfeel, but also adds a layer of sophistication that consumers crave. It’s the perfect way to introduce a natural texture for food and beverages that aligns with the “minimally processed” trend.
Vibrant Natural Colour for Food and Beverages
When it comes to making your products visually appealing, the natural colour of Dragon Fruit juice and puree seedin or seedless is unparalleled. The Red Dragon Fruit variety contains betacyanin, a water-soluble red-violet pigment known for its high stability across various pH levels. This makes it an excellent natural alternative to synthetic colourants, supporting the development of Clean Label products.
By using Red Dragon Fruit juice and puree, you can achieve a stunning natural colour for food and beverages that captivates consumers and enhances your product’s appeal. Pair it with other exotic flavours like Cupuaçu or Açai to create a unique sensory experience that’s as visually striking as it is delicious.
Health Benefits: Functionality with Natural Ingredients
In addition to the sensory appeal of Dragon Fruit puree and juice, which brings natural texture and colour to food and beverages, the Dragon Fruit liquid and powder extracts from Duas Rodas is packed with nutrients. With its rich content of calcium, vitamins B and C, and flavonoids, Dragon Fruit has been shown to:
- Improve blood circulation
- Boost immunity
- Reduce glucose levels in individuals with type 2 diabetes mellitus
If you’re looking to innovate your food and beverage products with natural colour and texture, Dragon Fruit offers a versatile and powerful solution. Its vibrant appearance and unique mouthfeel, combined with impressive health benefits, make it an ideal choice for brands aiming to meet the growing demand for natural, clean-label ingredients.
Ready to explore the possibilities of Dragon Fruit for your products? Contact us to request a sample of Red Dragon Fruit or White Dragon Fruit.