“Good Tea”: Kids from Die Arche Frankfurt launch their own iced tea brand
The teens from Die Arche Frankfurt are taking off in the iced tea business: With the help of PepsiCo, tropextrakt and MILK, the young people from the institution are bringing “Good Tea” to the shelves of regional retailers. The name of the ice tea drink says it all: the proceeds from the sale of around 10,000 bottles will go to Die Arche – and the “Good Tea” also scores points with its special recipe. Never before has it been so easy for ice tea fans to enjoy and do good at the same time.
Regionally produced, “Good Tea” not only supports a good cause in financial terms, but also in terms of health. With just 25 kcal and 5.9 grams of sugar per 100 ml, the recipe is much more digestible than many other iced teas on the market. These have 20 to 40% more sugar. Besides that, “Good Tea” contains no additives such as citric acid or the acidity regulator trisodium citrate.
Strong partners for Die Arche’s ice tea
The initiative for the project came from tropextrakt during the Corona pandemic. The Frankfurt-based company is also responsible for the development and production of the ice tea. tropextrakt’s core business is the import of exotic fruits, primarily for the beverage industry. In addition, the specialists also develop their own beverages according to customer requirements – as in the case of the “Good Tea” of Die Arche.
Due to the long-standing partnership between Die Arche and PepsiCo, the idea was quickly born to get a real industry heavyweight on board to take the project to another level. PepsiCo not only handled sales and provided marketing support, but also brought other key service providers on board, such as MILK, an agency specializing in food packaging.
To ensure that the kids from Die Arche were involved in every step of the development of their ice tea, PepsiCo worked with the other partners to conceptualize a series of workshops. This allowed the youth to experience first-hand every step of a product development and launch, as well as receive expert advice on their decisions regarding flavour, packaging, and marketing. Upon successful completion of the project, the young people receive a certificate attesting to the entrepreneurship knowledge they have acquired and their special commitment within the project, which is intended to support them on their further career path.
“Many of our team immediately agreed to contribute their free time and knowledge to this wonderful project. The young people are living true entrepreneurial spirit – and this experience is priceless in my eyes,” says Torben Nielsen, Managing Director PepsiCo DACH.
“So many people have put their heart and interest into the young people, and together they have produced this great result. Incidentally, this could also be a new approach to how companies can use their core competencies to support important social causes,” said Ingo Kniepert, Managing Director at tropextrakt.
“We were able to show the teens the fascinating world of product design – and how many wheels have to interact to make great projects happen. It was at least as exciting an experience for the teens as it was for us,” says Andreas Milk, Managing Director of MILK.
“The motto of Die Arche is ‘making children strong’! And what could boost young people’s self-confidence more than such a successfully implemented project? They experience how their ideas become reality. That inspires! It gives them courage! Therefore, a big thank you for the active support goes to all our partners, especially tropextrakt, PepsiCo and Milk,” adds Daniel Schröder from Die Arche Frankfurt.
The packaging used for the ice tea is 330ml long neck glass bottles. The container is one of the results from the workshops with the teens. The glass can be recycled and the labels on the bottles are made of 100 percent recycled paper. In this way, “Good Tea” also supports the circular economy in Germany in terms of product design.
Other supporters of the project are Wilkens communications, Stroer and Galeria Karstadt Kaufhof in Frankfurt.
Source: about-drinks.com [original article in German]